Top 5 Social Apps Performance in Ukraine for Q4 2021

The final quarter of 2021 saw notable performance metrics for the top social apps in Ukraine, based on data from Sensor Tower. Here’s a closer look at the weekly downloads, revenue, and active users trends for the leading social apps: Дія, TikTok, Instagram, Facebook, and Likee - Short Video Community.

Дія experienced significant fluctuations in weekly downloads, peaking at around 357.7K in late October before declining to approximately 194.4K by the end of December. Weekly active users showed a general upward trend, starting from 2M in late September and reaching a peak of about 4.7M in mid-December.

TikTok saw a consistent performance in weekly downloads, fluctuating between 135K and 180K throughout the quarter. The app’s weekly revenue showed a steady increase, culminating at around $228.6K in the last week of December. Weekly active users remained stable, with a slight increase from 5.7M to 5.8M by the end of the quarter.

Instagram maintained a steady download rate, with numbers ranging from 99K to 118K. Revenue was minimal, peaking at $64 in late October. Weekly active users saw a slight decline, starting at 8.9M in late September and stabilizing at around 8.5M towards the end of December.

Facebook exhibited a stable download trend, with weekly downloads ranging from 83K to 99K. Revenue peaked at $1.6K in early November. The app’s weekly active users remained relatively constant, hovering around the 11.5M mark throughout the quarter.

Likee - Short Video Community experienced moderate download numbers, peaking at about 64K in the final week of December. Revenue saw a significant spike to $1.5K in the same week. Weekly active users showed a slight decline, starting at 782K in late September and ending at around 685K in December.

These insights into app performance in Ukraine for Q4 2021 highlight the varied trends across different metrics. For more detailed analysis and data, visit Sensor Tower.